Privacy Policy

Privacy Policy

Effective Date: January 1, 2026

Well Heeled (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share your personal information when you visit, make a purchase from, or otherwise interact with our website, [your website URL], or communicate with us through email, SMS, social media, or other channels.

1. Information We Collect

We may collect the following types of personal information:

  • Contact information, such as your name, email address, phone number, shipping address, and billing address

  • Order information, such as items purchased, payment details, and transaction history

  • Account information, if you create an account with us

  • Device and usage information, such as your IP address, browser type, device type, pages viewed, referring website, and interactions with our site

  • Marketing preferences, including whether you have signed up for email or SMS marketing

  • Communications, including messages you send to us through forms, email, text, chat, or social media

2. How We Collect Information

We collect information:

  • directly from you when you place an order, sign up for emails or texts, create an account, contact us, or otherwise submit information

  • automatically through cookies and similar technologies when you browse our site

  • from service providers and platforms we use to operate our business, such as Shopify and related apps or integrations

3. How We Use Your Information

We use your information to:

  • process and fulfill orders

  • provide shipping, returns, exchanges, and customer service

  • communicate with you about your orders or inquiries

  • send promotional emails and text messages if you have opted in

  • improve our website, product selection, and customer experience

  • detect fraud, prevent misuse, and protect our business

  • comply with legal obligations

4. Email and SMS Marketing

If you subscribe to our email list or opt in to SMS marketing, we may send you updates about new arrivals, events, promotions, and other marketing messages.

You can unsubscribe from marketing emails by clicking the unsubscribe link in any email. You can opt out of SMS marketing by replying STOP to a text message from us. Message and data rates may apply depending on your mobile carrier and plan.

5. Cookies and Similar Technologies

We use cookies and similar technologies to help our website function, remember your preferences, analyze traffic, and improve your shopping experience.

Depending on the tools we use, these technologies may also support marketing, advertising, or analytics. You can usually control cookies through your browser settings. In some regions, you may also be presented with cookie choices or consent options on our site.

6. How We Share Personal Information

We may share your personal information with trusted third parties that help us run our business, including:

  • Shopify, which powers our online store

  • payment processors

  • shipping and fulfillment providers

  • email and SMS marketing platforms

  • website hosting, analytics, and technology providers

  • fraud prevention and security vendors

  • advertising or social media partners, if used

We may also share information when required by law, to respond to legal requests, or to protect our rights, customers, or business.

7. Shopify

Our store is hosted on Shopify. Shopify provides the e-commerce platform that allows us to sell our products and services to you. Your data may be stored through Shopify’s data storage, databases, and general applications, subject to Shopify’s own privacy and security practices.

8. Your Choices and Rights

Depending on where you live, you may have rights regarding your personal information, such as the right to:

  • request access to the personal information we hold about you

  • request correction of inaccurate information

  • request deletion of your personal information

  • opt out of certain marketing communications

  • limit certain types of data sharing or cookie-based tracking where applicable

To make a privacy-related request, please contact us using the contact information below.

9. Data Retention

We retain personal information for as long as needed to provide our services, complete transactions, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements.

10. Data Security

We use reasonable safeguards designed to protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee absolute security.

11. Children’s Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs. When we do, we will post the updated version on this page and revise the effective date above.

13. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy request, please contact us at:

Well Heeled

2850 Mountain Road

Stowe, VT 05672

802-253-6077